Strategic outreach · Built for enterprise sellers

From account research
to executive-ready
messaging.

Salesy is a strategic outreach workflow for B2B sellers. Not a template generator. Not a mass blast tool. It guides you through the thinking that high-performing reps already do, then turns that thinking into messaging worth sending.

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Not built for spam outreach
Designed for relationship-driven selling
Your data is never used to train AI

The problem with AI outreach

Buyers spot AI messages before they finish the first line.

The tools that promised to save you time are costing you credibility. Generic openers. Obvious templates. Messages that could have been sent to anyone. Because they were.

Sales reps who've tried AI outreach know the pattern: higher send volume, lower reply rates, and a growing sense that something's off.

The problem isn't AI. It's AI that doesn't know what you know.

"Sounds like everyone else"
When your message could have come from any rep at any company, it gets treated like spam, even if the timing was perfect.
"My manager says I need direct relationships"
Building direct customer contacts when you sell through partners is genuinely hard. Generic outreach makes it harder.
"I spend more time editing AI drafts than writing from scratch"
If you're rewriting every output anyway, the tool isn't saving you time. It's adding a step.

How Salesy works

A guided strategy session. Not a form.

Every section of Salesy is designed to surface the thinking that separates high-performing reps from everyone else. The quality of output depends entirely on the quality of context. Salesy teaches you to think like a strategist before it writes like one.

1
Build your strategic context
Define the account: their current initiative, their business priority, their existing environment, and what's happening at their company right now. This is the intel top sellers carry into every conversation. Salesy structures it.
2
Define buyer priorities and relationship dynamics
Set the relationship warmth, the desired outcome, and the strategic angle. Choose your tone and how direct you want to be. Tell Salesy how you normally communicate. It learns your voice and applies it.
3
Get executive-ready messaging in 90 seconds
Three variants, each from a different strategic angle: trigger-led, pain-led, insight-led. Nothing sends automatically. You review, refine if needed, and send it as your own. Because it is.

What makes Salesy different

The only outreach tool built around sales psychology.

Every other AI writing tool gives you a text box. Salesy gives you a framework built on how the best enterprise sellers actually think. These are the differentiators that matter.

01
Built-in sales psychology layer
Salesy is the only outreach tool that asks about buyer motivation, cost of inaction, proof type, and urgency anchors before generating a single word. These are the psychological levers that separate messages that get replies from messages that get deleted. Most tools don't know these exist.
02
Challenger-style reframe built in
The highest-performing enterprise reps don't just respond to stated needs. They reframe how the buyer sees the problem. Salesy's Section 11 prompts you to identify the reframe — then Claude applies it as a Challenger-style insight in Variant 3. No other AI outreach tool does this.
03
Loss aversion, not just gain framing
Research consistently shows loss aversion is 2x more powerful than gain. Yet almost every AI-generated message leads with what the buyer will gain. Salesy asks which motivation is driving your buyer right now and writes accordingly. The difference in reply rate is measurable.
04
Industry-specific buyer intelligence
Select your industry and Salesy loads the right triggers, pain points, proof point styles, and regulatory pressures for that buyer. A healthcare message sounds like it came from someone who understands clinical workflows. A cybersecurity message speaks to the CISO's actual concerns. Generic tools produce generic output.
05
Your voice, not the AI's
Section 8 captures your writing style, directness level, phrases to avoid, and a writing sample. On Pro, this is saved permanently. Every draft after your first setup sounds like you wrote it on your best day. Not like a language model trying to sound professional.
06
Intentionality before output
Section 3 asks why you're reaching out to this specific person, why now, and why they would realistically care. Most reps skip this thinking. Salesy forces it. The reps who answer these three questions before hitting generate consistently produce messages that feel researched. Because they are.

See the difference

Strategic context changes everything.

The output quality depends entirely on the quality of context. Here's the same product, same prospect, two completely different messages.

✕ Generic AI output
Subject: Exploring synergies in your data center strategy Hi [First Name], I hope this message finds you well! I wanted to reach out because I noticed that [Company] is a leader in your industry and I believe there's a great opportunity for us to connect. I work at [Company] and we have some exciting solutions that could benefit your organization. Would you be open to a quick 15-minute call? Looking forward to hearing from you!
Could've been sent to 10,000 people. No intel. No reason to reply. Buyer deletes it before finishing the first line.
✓ Salesy output — built from real context
Strategic context entered: VP of Infrastructure at Meridian Financial Group, posted about virtualization licensing cost crisis, on-prem environment, Q3 refresh window approaching
Subject: Virtualization licensing costs + your Q3 refresh Sarah, saw your post about the licensing situation. Timing is interesting. We've helped three financial services firms cut per-core licensing spend 30%+ during refresh cycles like yours. Happy to show you what the math looks like for an environment your size. Worth 20 minutes before Q3?
Specific trigger. Relevant proof. Light ask. Reads like someone who did their homework. Because they did.
✕ Generic AI — recruiter version
Hi [Name], I came across your profile and was impressed by your background. We have an exciting opportunity at a leading company that I think could be a great fit for your skills and experience. Would you be open to a quick chat to learn more? Best regards
Sent to 500 people this week. Candidate has seen this exact message 12 times this month. Delete.
✓ Salesy output — recruiter version
Strategic context entered: Senior engineer, fintech background, recently posted about scaling distributed systems, company just announced Series B
Marcus, noticed your post on scaling distributed systems at high throughput. Timing is good. We're building the infrastructure team at a Series B fintech that's hitting exactly the problems you described. The role is hands-on and the team is small enough that your work will actually matter. Worth 20 minutes to see if it's interesting?
Shows the recruiter read the profile. References a real post. Addresses a real motivation. Candidate actually considers responding.

Who Salesy is built for

Not every seller needs this. Here's who does.

Salesy is designed for sellers where the quality of one message can change a relationship. Not for volume plays. For precision.

🏢
Enterprise AEs
Selling into complex accounts where every touchpoint with a VP or C-suite matters. You need messaging that earns the meeting, not just gets sent.
🤝
Account Managers
Managing existing relationships and expanding into new stakeholders. Generic outreach destroys trust you've already built. Salesy keeps it contextual.
📡
Channel Sales Reps
Selling through partners and trying to build direct customer relationships. Salesy turns partner intel into outreach that feels personal, not forwarded.
🔍
Recruiters
Reaching passive candidates who get 10 generic InMails a day. The ones who respond do so because someone actually understood their situation.
💡
Consultants and Founders
Building relationships from scratch in high-stakes environments. Every message represents your credibility. It needs to be right before it goes out.
High-ticket sellers
When a single deal is worth six or seven figures, spending 5 minutes building a strategic message is one of the highest-ROI activities in your week.
Salesy is not built for
Mass email blasts. Automated sequences of hundreds of contacts. Spam outreach. Tools like Apollo and Outreach handle those use cases well. Salesy is for the conversations that actually matter.

Salesy vs. automated outreach tools

Built for different reps with different goals.

If volume is working for you, you don't need Salesy. If it's not. That's exactly why we built it.

Apollo · Outreach · Salesloft
Built for volume
Sequence hundreds of contacts. Automate follow-ups. Optimize send times. The goal is more. More touches, more pipeline, more activity metrics.
✓ Great for top-of-funnel volume plays
✓ Built for SDR teams running high-cadence sequences
✗ Output is generic by design. One message for many
✗ Buyers have learned to recognize and ignore it
✗ Reply rates declining industry-wide as inboxes get noisier
Salesy
Built for quality
One message, researched and positioned, that actually gets a reply. The goal is better. A message worth sending to a person worth reaching.
✓ Every message is built from real contact intel
✓ 3 variants, each with a different strategic angle
✓ Sounds like you. Not a template, not a robot
✓ Takes 4 minutes. Worth 20.
Not built for blasting hundreds of contacts
The honest truth
Most reps use both. Apollo or Outreach to manage sequences. Salesy to make each message worth sending. They're not competitors. They solve different problems. The question is whether the message you're sending is good enough to deserve a reply. That's the only thing Salesy is trying to fix.
4 min
Average time to fill in Salesy's intel sections
90 sec
Time for Salesy to generate 3 ready-to-send variants
~6 min
Total. vs. 20+ minutes writing from scratch or sending something generic.

What sales reps say

Real reps. Real results.

"I've tried every AI outreach tool. Salesy is the first one where I didn't have to rewrite the output before sending it. The message actually sounds like me."
Enterprise sales rep, hardware tech company
"I sell through partners and struggle to build direct relationships. Salesy gave me a way to reach out to end customers that feels genuine. Not like a mass blast."
Channel sales manager, Fortune 500 tech
"The before/after is real. I used to spend 20 minutes writing a cold email. Now I spend 2 minutes entering intel and 2 minutes picking the best variant. Same quality, 10x faster."
Senior AE, SaaS company
Built by a sales rep who lived this problem
Copy to clipboard, paste into any email or LinkedIn
Your data is never used to train AI models
SOC 2 compliant (coming soon)

Simple pricing

Start free. Upgrade when you're ready.

Free
$0 / forever
For reps who want to test the output before committing.
5 message drafts per month (3 variants each)
All 11 input sections including sales psychology
All channels: LinkedIn, email, follow-up
3 variants per draft
Free member account with basic contact history
Try it free →
Team
$39 / user / month
For sales teams who want shared playbooks and visibility.
Everything in Pro
Admin dashboard with team-wide analytics
Shared team playbooks across all reps
Usage analytics per rep
SSO / SAML login
Dedicated onboarding
Talk to us →

Try it now. No signup required.

Enter a real contact you've been meaning to reach out to. The more strategic context you provide, the sharper the output. This is not a template generator. It's a guided strategy session.

salesy.io
less robotic · less generic · less salesy
Select your industry to personalize the tool
💻
Technology
& Hardware
☁️
SaaS &
Software
🏦
Financial
Services
🏥
Healthcare
& MedTech
🔐
Cyber-
security
🏭
Manufac-
turing
💼
Professional
Services
🏢
Commercial
Real Estate
1
Prospect information
Who are you reaching out to?
2
Strategic context
What's actually happening at their company right now?
Cloud migration
AI initiative
Cost optimization
M&A activity
Data center refresh
Hiring expansion
Security pressure
Leadership change
Funding / IPO
Regulatory change
3
Why this prospect, why now
Force intentionality, this is what separates signal from noise.
4
Desired outcome
What does a successful reply look like? Define it before you write.
Discovery meeting
Intro call
Executive alignment
Technical workshop
Event invitation
Partner introduction
Expansion discussion
Re-engagement
Soft, plant a seed
Moderate, question or reaction
Direct, specific time / meeting
5
Relationship dynamics
Context changes everything about how to open. Define the relationship before writing.
Cold outreach
Warm intro
Existing customer
Former conversation
Partner-connected
Met at event
Re-engagement
Executive escalation
First touch
Second touch, reference first
Third touch, new angle
Final touch, leave door open
6
Buyer priorities and strategic angle
What narrative direction fits this account right now?
Cost optimization
Innovation / AI
Performance improvement
Risk reduction
Competitive differentiation
Operational efficiency
Consolidation
Growth enablement
Developer productivity
Infrastructure modernization
7
Tone selection
How should this message feel? Saved to your profile.
Executive
Technical
Strategic
Consultative
Challenger
Friendly
Confident
Concise
Urgent
Relationship-driven
FormalConversational
Balanced
8
How I normally communicate
Fill this in once, Salesy remembers your voice.
1, Very gentle
2, Mostly soft
3, Balanced
4, Pretty direct
5, Cut to it
9
Constraints & guardrails
Set once, remembered every visit.
No "I hope this finds you well" or filler openers
No "I wanted to reach out" or passive openers
Avoid sounding too salesy or pitchy
Do not mention competitors by name
Avoid pricing discussion
No buzzwords (digital transformation, synergy, leverage)
No bullet points in the message body
No formal sign-off (Best regards, Sincerely, etc.)
10
Output preferences
What do you need generated?
LinkedIn connection request
LinkedIn DM
Cold email
Follow-up email
Full message (3 variants, different angles)
Subject line options (for email)
Executive-short version (under 3 sentences)
LinkedIn version (adapted from email)
Follow-up version (if no reply)
11
Sales psychology
The layer most AI tools completely ignore. This is what makes messages land.
Gain something (growth, improvement, new capability)
Avoid loss (cost, risk, missed opportunity)
Reduce fear (compliance, security, reputation)

Loss aversion is 2x more powerful than gain. If they're protecting something, lead with what's at risk.

This is your most powerful psychological lever. Make inaction feel more dangerous than change.

Peer story (same industry, similar size)
Data and metrics (ROI, percentages, time savings)
Executive endorsement (named leader who approved)
Risk mitigation (what others avoided by acting)

The best enterprise reps reframe how the buyer sees the problem. This is Challenger-style selling. Use it when you see a better way to position the issue.

Budget cycle / fiscal year end
Contract renewal window
Board or leadership review upcoming
Regulatory deadline
Competitor already moving
Project launch or milestone
Headcount or team change
No external urgency right now
Building your message...
Your drafts, pick one, make it yours, send it
Building your 5-touch sequence...
Your 5-touch outreach sequence
✈️
Like what you see?
Sign up free to keep generating. No credit card, no commitment. 5 free drafts a month. That's 15 message variants.
5 free drafts per month (15 variants total)
All 11 input sections including sales psychology
Contact history and draft outputs saved to your account
LinkedIn, email, and follow-up channels
3 variants per draft, every time
5-touch sequence builder (Pro only)
No credit card. Free forever for 5 drafts/month. Privacy policy.
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